Markestic Monthly
February 2022
The first month of the year passed so quickly and the news was just as quick to flow in. More exciting things are happening in the digital space, as Google changes course again on cookie alternatives and introduces new recommendations for discovery campaigns
Every news starts with a short summary with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an additional link for further reference.
82% of shoppers use social media to make a purchase
Business of Apps
We all know that online shopping is an everyday thing in our lives. But what about Social Shopping? According to recent studies, most people who use social media buy something on the platform. Lots of people purchase during live streams, others join the social shopper club through a recommendation of family or friends. This is an interesting trend that’s unveiling itself, who knows maybe it will triple itself.
What’s next for advertisers as Google changes course again on cookie alternatives
Marketingdive
We might be looking at a cookieless future. But don’t worry it’s only going to be our Chrome cookies, the chocolate chip ones can stay as long as they want. Google is working hard to replace our current third-party cookies with a solution that carries enough information for correct targeting while maintaining user privacy. They are replacing FLoC with Topics. Topics are not storing user data only their interests which the user can freely control.
With media optimization a game of diminishing returns, advertisers turn the screws on creative quality online
Digiday
The quality score of an ad is defined by a lot of factors. The quality of the creatives seems to be one if not the biggest contributor. Optimizing an ad seems to have less and less efficacy compared to creatives. If your creative doesn’t fit your ad it won’t matter how much you’ve optimized your targeting or your keywords it won’t work well.
7 Ways To Segment Your Audience For Successful Retargeting
Search Engine Journal
Targeting the right audience can be a bit tricky for some and it can be a deciding factor whether your ads perform well or not. There are ways to make targeting much more effective. Here are 7 ways to make sure your audience is correctly segmented for the best possible outcome. From the source of your audience to retargeting the most valuable ones.
Google Ads Introduces New Recommendations For Discovery Campaigns
Search Engine Journal
Major advertising companies are always changing up the game of their advertisement evaluation processes to be up-to-date with trends. Google is not an exception. So Google introduced new features which will help you spend less time optimizing and more time analyzing your accounts.
Instagram adds more teen safety features ahead of parental control rollout
PPC Hero
In today’s quickly moving world visuals grab the attention of our users much more than texts. The aim is to make yourself pop in the ocean of ads. So here are 7 ways to make sure your visual ads stay on top and deliver the desired results. If it grabs attention, it will deliver conversions!
4 advantages of an email marketing platform
Marketing Tech News
Email marketing is one of the oldest in the digital marketing industry. It is reliable, easy to target, can be tailored to the needs of individuals, and can provide instant feedback. So marketers should not forget about this one. Email marketing can be automatized through several platforms creating an even better flow for the campaigns. Even though users have complete control over their inboxes, can unsubscribe at any given moment this method of advertising is still in its prime and doesn’t plan on leaving any time soon.
The pandemic has destroyed customer loyalty
Marketing Tech News
While the e-commerce sector boomed during the pandemic this is no news for anyone, but the fact that brand loyalty was replaced by habitual purchases and previous experiences is. Brands should stir away from relying on brand loyalty and ensure that they can gather enough data on their customers to provide the rewards they seek, also they must view customer journey as a whole and encourage habitual purchasing.
Amazon To Open Real-Life Clothing Store
Media Post
The corporate giant Amazon’s newest project is a high-tech fashion shop. While the Amazon Style might not be for everyone the tech behind it will surely turn many heads. Shoppers can look up reviews, data, or other colours from the same garment from their smartphones, they can even send the product to a fitting room where they can check out more. Combine these with Amazon’s abilities to use machine learning to provide personalized recommendations and it will be a sight to behold.
4 ways to boost your paid search performance
Search Engine Land
The amount of data a PPC marketer encounters every day can be a little overwhelming. Whether we are talking about the relevancy of our ad copies, the audience we target, the timing of an ad, or the ways we measure things, there is always room for improvement. Take a deep dive and unlock insights for the various factors such as timing, your target audience, and become that ad copy master.