Markestic Monthly
May 2022
The weather is sunny and summer is just around the corner. Let’s see what news we have for this month.
Every news starts with a short summary with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an additional link for further reference.
Search Engine journal
Read about 4 techniques to improve your ROAS with Google Display ads. The 4 techniques are using remarketing lists for search ads, combining social audiences with RLSAs, using custom affinity audiences and combining in-market segments with remarketing.
Google Ads&Commerce Blog
Google is always improving their products. Performance max seems to be in the spotlight right now for Google. They are rolling out new features, like focusing your campaigns on new customers only, providing guidance with new insights or helping you upgrade your smart shopping campaigns with 1 click into performance max campaigns.
Search Engine Roundtable
If you’ve used Google ads recently you might have noticed that there have been some changes in the UI. Click the link to view what changed.
Search Engline Land
In April there was a bug which impacted the reporting systems related to Google. If you might be affected, check the April 25-26 period.
Search Engine Roundtable
Google released their timeline for 2022 regarding the changes to be made. This means slowly they will release the possibility to use smart bidding and optimized targeting with different types of campaigns.
Search Engine Journal
Days 2 and 3 of the 2022 IAB NewFronts featured announcements from TikTok, Meta, Snapchat, and Twitter. TikTok introduced TikTok Pulse, a new contextual advertising option that enables advertisers to place their brand next to the top content in the For You Feed. There are more to the stories so read more in the article.
Search Engine Journal
Improvements To Responsive Display Ads with Machine Learning comes in the form of image uncropping and more. Also, the Creative Inspiration Hub is available now for everyone to gain inspiration for creatives.
Search Engine Journal
Performance Max campaigns were one of the highlights during Google’s Q1 earnings call where the company reported strong growth in ad revenue. Performance max seems to be doing very well.
Search Engine Journal
In this article, you’ll learn more about the upcoming changes to performance max and smart shopping campaigns and more. This information comes straight from Google professionals.
Search Engine Land
A new privacy tool from Google will allow users to follow brands they love and opt-out of sensitive ad categories. If adopted by consumers, the My AdCenter solution should help to feed Google’s ad serving intelligence while making the user experience better on Google Properties including YouTube, Discover and Search.