Markestic Monthly

July 2022

Half of the summer had gone by already. Let’s see what the PPC world had to change in this timeframe.

Every news starts with a short summary with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an additional link for further reference.

WordStream

Google is trying really hard to make us “upgrade” our keywords to broad match. But does it really worth it? Why not just use Phrase and Exact match keywords instead? In this article, you’ll learn more about changing your keywords to Broad match and enhancing your results.

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Search Engine Land

The new insights could be helpful when it comes to ensuring advertisers don’t violate ad policies, and giving helpful visibility into ad strength. But advertisers should be aware that these are insights, and not all suggestions will be required fixes.

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Search Engine Land

This new Google Ads Editor update was huge. A new UI for the Overview page greets you as soon as you launch the program. There are now table header recommendations, primary display status, recommendations, final URL expansion, and more.

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Social Media Today

TikTok has been gaining ground quickly since its release. Now we see that small- and medium-sized businesses are going there for their online needs. More and more businesses are opening up to TikTok as it provides organic reach besides the usual paid approach.

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Politico

Some not-so-good news this month is that due to some Irish regulations we might see some Facebook shutdowns. This also includes Instagram. The Irish are restricting Meta from sending European user data to the US. This might cause Facebook and Instagram to shut down for unforeseen lengths.

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Social Media Today

A feature that was unavailable for a while became available for TikTok advertisers. The Attribution manager tool enables advertisers to set the desired attribution windows for their campaigns.

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Search Engine Journal

In this article, there are 6 best practices to improve your remarketing campaigns. These tips might help you build a successful remarketing campaign in the future. From scaling to budgeting with regards to cookies. 

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Search Engine Land

Third-party cookies are soon going to be a thing of the past. Now is the time to prepare for a First-party data-based future. You only have one year to prepare for a complete change in analytics systems. Frankly, that’s not a lot of time.

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Search Engine Land

SEO and PPC are closely related yet can not always work together easily and effectively. In this article, you will learn about 5 ways to improve the cohesion between the two.

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Search Engine Land

Automation kills creativity. Or does it? Nowadays it seems like we’re heading for an automated world. Yet automation can not – at least not by now – replace humans completely. Read more about what you should leave for your PC to do and what you should do yourself.

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