Markestic Monthly
August 2022
Summer is almost over and with the sunshine, we have some interesting news from the digital marketing world!
Every news starts with a short summary with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an additional link for further reference.
Search Engine Land
Google is constantly adding new features to its campaign options. This time Performance Max got its new features. Seasonality adjustments, Data exclusions, explanations, and optimization score is available since July.
Search Engine Journal
Since COVID began events are not the same as they used to be. To promote events on Google you need to use some “hidden” features. Create a new campaign and add the event extensions (Sitelink or Promotion). More details can be found in the article.
Search Engine Journal
These 5 tips will be very beneficial for anyone trying to market their products on the web. You’ll find platform recommendations, best practices, and more. Even if you are not trying to cash in on the B2B market this article will be of much help to you too.
Search Engine Journal
Wix is integrating Google’s URL Inspection API directly into the new Wix Site Inspection Tool, providing users with an easy way to achieve and maintain a good search presence.
Search Engine Journal
The amount of teens who use Facebook on a daily basis is slowly decreasing. Youtube on the other hand is booming. 95% of youngsters use the site on a daily basis, while Facebook sits at 32%. There is more between the two, like TikTok and Instagram. Read more about these trends in this article.
Search Engine Journal
We have already seen some new Advantage+ features come out from Meta this year. But now they have received one of their biggest updates to date. Creatives which are created based upon response rates, Shopping campaigns rolling out today for ecom and retail advertisers. More features coming to the US market later this year.
Search Engine Watch
Search Ads 360 brings in more features. Greater support for alternative channels, access to new features, updated inventory management, a new look for budget management, and more. Check out his article to find out more!
Search Engine Journal
Linkedin launched a new feature that enables users to place a sticker on their posts. This new feature is very similar to how you can add links to Instagram stories. It is rolling out in phases over the next months to different users.
Search Engine Land
SEO and PPC are closely related yet can not always work together easily and effectively. In this article, you will learn about 5 ways to improve the cohesion between the two.
Search Engine Land
Microsoft Bing’s search results now show product price history, available coupons and ethical choice annotations for shoppers. This will make shopping a better experience for anyone using the Bing shopping services.