Markestic Monthly
September 2022
Autumn is here. And tech companies are not stopping with the new features. Google has been releasing more and more features over August. But others dropped some news as well.
Every news starts with a short summary with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an additional link for further reference.
The Media Leader
If you ever wanted your ads to appear in a stadium or on a bus stop then here is your chance to make them appear. Marketers can now buy ads on several different types of digital screens. A few partners offer these placements, but with time, this number will grow in every country.
Search Engine Journal
There are multiple factors to take into consideration when choosing your landing page from October 2022. Google in accordance with the Coalition For Better Ads will disapprove any ad leading to a landing page that has unwanted elements on it.
Search Engine Journal
Enhancing your site’s security is always one, if not the highest concern for everyone in the digital world. Now Google released their take on the matter. As most emails and account creations are considered spam you should protect yourself against these things.
Search Engine Watch
Google trends is a free tool that can be used by anyone. From monitoring trends over all of Google’s offerings, you can also see what your competitors are doing. It is a very good tool which should be used by every marketer.
Search Engine Land
Google has just announced an update to their Invalid Traffic site. What counts as invalid traffic? Anything that comes from non-real users. Fake clicks, bots, and so on. These can worsen the effectiveness of your campaigns.
Search Engine Land
Setup columns are new on the Google Ads dashboard. These new columns enable us to have more information about our running campaigns. These new columns show us information about ads, keywords, eligibility issues, and more.
Search Engine Land
Now just new setup columns can enhance your Google Ads experience. A properly set up dashboard can help tremendously with your insights. In this article, there are 4 very good tips on how you can make your dashboard as informative as possible.
Search Engine Land
Microsoft just announced its multi-platform feature. This would make managing multiple platforms exceptionally easier. This also includes social media management tools, that let you respond to customers on all the most popular platforms.
Search Engine Land
Instagram has been shifting its priorities from photo sharing and eCommerce to reels and other videos. The shopping page may even disappear over time to give more space to reels.
Search Engine Land
If you notice changes in your clicks and impressions related to reviews or other areas, it might be related to this review type change. There was an actual change in how your search results may have appeared in Google Search that results in more or fewer clicks or impressions.