Markestic Monthly
October 2022
The weather is getting colder and colder, but the news we see on the world wide web stay as fire as ever. Here are our top picks for October.
Every news starts with a short summary with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an additional link for further reference.
Search Engine Land
There are many things that differ from Universal analytics in the new GA4. One thing is Attribution. While UA used the last click as the default, in GA4 the new data-driven option will be used. In this article, there is much more information on the upcoming standard, Google Analytics 4’s quirks.
Search Engine Land
Three new features for comparing prices, booking additional attractions, and editing prices are now available to attraction and tour operators. You can edit these things directly from the Google My Business settings.
Search Engine Journal
TikTok is known as the trend setter in the last few years. Now they implement something that was developed by others. Sharing pictures is now available on the platform together with various picture editing tools.
Search Engine Journal
This is an update to the Target Return on Ad Spend, or tROAS bid strategy, which is recommended if you are seeking a specific Return on Ad Spend from your App campaigns.
Search Engine Journal
Google makes it easier to implemented the Google tag via integrations with Google Ads, Google Analyics, and popular CMS platforms.
Search Engine Journal
Twitter announced an update to multimedia sharing that, together with another update, makes it easier to discover videos and in essence transitions Twitter toward becoming a multimedia sharing platform.
Search Engine Journal
Having a lower CPC is always better. More clicks will fit into your budget and with it, you’ll have more conversions. But how exactly do you do that? You can’t just magically decrease your CPC costs. In this article, you’ll read more about the tactics you can implement to lower your costs.
Search Engine Journal
This feature is not yet live but is an interesting one to be tested by Meta. Meta is testing this feature to display ads on creators’ profiles to let them earn more money from monetization.
Search Engine Journal
Google has been very busy releasing more and more updates to its systems. Now you’ll be able to create campaigns and extensions in one go! By implementing Sitelink and other extensions into the campaign creation process it is much easier and more streamlined than ever.
Plann That
In order to make the platform safer and to make it easier to filter out unwanted content, TikTok is adding the downvote button to its platform. You won’t see the number of downvotes but it’ll signal the system if something is not alright.