Google Analytics Advanced Start

Name

Email

Country

What is a must-have requirement for the Multi Channel Funnel (MCF) reports?

Attribution models Goal tracking / Ecomm tracking Tag Manager Pixel

What is the maximum lookback window of the MCF reports?

1 day 30 days 90 days 180 days

___________________ is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths

Path lenght Time lag Attribution model Assisted conversion

What is the attribution model in the default Analytics reports?

Last click Last non-direct click First click Position based

Which metric is this: the number of conversions for which this channel appeared on the conversion path, but was not the final conversion interaction?

Assisted conversions Last click conversions First click conversions Transactions

This is an example conversion path: [Facebook Ads] > [Email] > [Organic] Which channel receives an assisted conversion in the MCF reports?

Both Facebook Ads & Email Only Facebook Ads Only Email Organic

This is an example conversion path: [Google Ads] > [Organic] > [Email] > [Direct] Which channel receives a conversion in the default reports? hint: last non-direct attribution

Direct Email Organic Google Ads

True or False? If a given channel appears in a conversion path more than once, it will only receive assisting credit once.

TRUE FALSE

True or False? You can upload cost data to Google Analytics.

TRUE FALSE

What is the maximum path lenght that you can check in the Path lenght report?

1 step 6 steps 12 steps 18 steps

How many attribution models can you compare in the Model comparison tool?

2 3 4 5

Which metric is this: the value of the conversions for which this channel was the first interaction on the conversion path?

Assisted conversion value Last click conversion value First click conversion value Revenue

What is the number of maximum days that you can check in the Time lag report?

1 day 30 days 90 days 180 days

Which attribution model gives 100% credit to the final touchpoint of the conversion path?

Last click Last non-direct click First click Position based

Which attribution model gives 40% credit to each the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions?

Last click

Last non-direct click

First click

Position based

What do you need to use in the links for example: for email campaigns or facebook campaigns in order to see the proper source, medium and campaign name of such channels in Google Analytics?

View tags UTM parameters Custom channel grouping URL tracking

True or False? The account total Transactions are different in the default reports and in the MCF reports for the same period

True False

When you want to compare Transactions by channel in the default reports with the MCF reports, you'll not see the same numbers for different channels. Why is that?

Default vs. MCF are using different attribution models

Default vs. MCF are using different lookback windows

MCF reports are overreporting the Direct traffic

All of the above are true

When you want to find out which source/medium is starting the conversion paths most often, which report is the most useful?

Assisting Interactions Analysis First Interaction Analysis Time lag Path lenght

True or False? You can create your own Attribution model in Google Analytics

True False

PAGES

SOCIAL MEDIA