HR Quiz // PPC Specialist by Markestic | Jul 27, 2021 Welcome to your HR Quiz // PPC Specialist Név Email Mobile Google Ads: What is the abbreviation of a Google account where you can manage multiple Google Ads clients? CMM MCC GMC GAC Google Ads: Which is NOT a valid URL targeting option when creating a DSA ad? Targeting URLs that are likely to convert according to Google Ads Targeting product categories that are automatically created by Google Targeting specific URLs Targeting all webpages Google Ads: Which keyword match type can cover the widest range of search terms? Exact match Broad match Phrase match Google Ads: Which one of these is NOT an existing bidding strategy? Target CPA Maximize clicks Manual CPC Maximize position Google Ads: A client has a starting budget of 10 000 HUF/day, but they are unsure on how to allocate it among the new campaigns. What can be a recommended setting for them? To set a lifetime budget To start with a budget of 2000 HUF/day To use a shared budget To use maximize budget setting Google Ads: Do you have the option to only target remarketing lists with Performance Max campaings? Yes No Only if you ask Google support Only if the remarketing list is eligible to be used in Google Ads Google Ads: Which campaign type should you use when you want to highlight your products with images + price on the search results page? Gmail campaign Shopping/Performance Max campaign Display campaign Search campaign Google Ads: Which report tells you what competitors appear next to your search ads? Search term Placements Auction insights Locations Google Ads: Three factors determine your Quality Score. Which one is the odd one out? Ad relevance Expected clickthrough rate Landing page experience Keyword length Google Ads: How long can a search ad's headline be? 30 characters 5 characters 20 characters 15 characters Google Analytics: When using UTM parameters there are 2 required fields. Which one is NOT a required field? Source Campaign Medium Term Google Analytics: In the "Ecommerce purchases" report, you would like to see the source / medium next to the individual products. What should you use? Secondary metrics Primary metrics Secondary dimension Primary dimension Google Analytics: What is the name of the menu that you can create custom reports in GA4? Custom reports Explore Source/medium Traffic acquisition Google Analytics: What can you import from GA4 to a Google Ads account? Nothing Audiences Conversion events Both audiences and conversion events Google Analytics: By default, what attribution model does GA4 use? Position based First interaction Data-driven Time decay Google Analytics: What are the most important conversions that must be set up in a webshop's GA4 account in order to properly measure their performance? Email subscribers, clicks, impressions Add to cart, checkout, purchase Checkout, promotion clicks, impresisons Purchase, calls, email subscribers Google Analytics: In the Traffic acquisition report you can see of a lot Transactions and Revenue coming from payment services (paypal, otp, etc). How can you make sure that these values are measured under the correct source / medium? Ask these services to stop sending traffic to your website Disable Google Analytics tracking on the website 'Thank you' page Use referral exclusion list Delete that source/medium from the report Google Analytics: Fill in the missing part: A _____________ is the period time a user is actively engaged with your website, app, etc. New User Session Bounce Rate Pageview Google Analytics: Fill in the missing part: The _____________ is the percentage of the users that had no interactions on the site and/or left immediately. Bounce rate Conversion rate User satisfaction rate Session rate Google Analytics: What do you call a website or mobile app that is connected to a GA4 account? Web connection GTM Container Data stream Digital connector Facebook Ads: On which level do you set the interest targeting? Campaign Ad Ad set Account Facebook Ads: Fill in the missing part: A _____________ is a list that holds information (price, images, title, description, link etc.) about all the items you want to advertise or sell on Facebook and Instagram. Prospectus Product Catalog Product list Product menu Facebook Ads: A client has a limited amount of budget and would like to generate as many email subscibers on their site as possible. What campaign type would you recommend to them? Conversion campaing Traffic campaing Brand awareness campaing Email campaign Facebook Ads: When you add UTM parameters to your Facebook Ads, which platform uses this tracking? Google Ads Facebook Analytics Events Manager Google Analytics Facebook Ads: There are many campaign objectives you can choose from. Which is NOT an option on Facebook Ads? Group boost Lead generation App install Conversions Facebook Ads: What do you call the option that enables multiple copies and creatives in an ad? Dynamic ads Dynamic creative Multiple creative ad Dynamic campaing Facebook Ads: From the following list which one is NOT a remarketing audience? Past buyers Email subscribers Cart abandoners Lookalike audiences Facebook Ads: When you want to showcase your products, which campaign objective should you choose? Video view Catalog sales Store traffic Post engagement Facebook Ads: How do you calculate the Frequency? Link Clicks/Impressions Reach/Impressions Impressions/Reach Amount Spent/Purchases Facebook Ads: Why is it a good idea to use the build in AB test tool in Facebook ads instead of running 2 copies of the same adset? Using the built-in AB test tool makes sure that the target audience between the two (or more) adsets are separated. It provides a lower cost Because Facebook recommends using it Because you have more remarketing targeting options available with it GA4: What was the total number of users coming from the source/mediums that were containing "referral" in their names in June of 2023? Hint GA4: What was the total number of conversion events (not all events, JUST conversion events) coming from the pages containing "kapcsolat" in their name in June of 2023? Hint GA4: In June of 2023, which country generarted only 3 conversion events? Hint GA4: In June of 2023, how many users were in the age group of 35-44? Hint GA4: What is the name of the Event that occured the least amount of times in June of 2023? Hint Google Ads: How much was the ROAS from shopping campaigns in the month of September 2021? (please provide the number value with comma and two decimal points) Hint Google Ads: In the month of September 2021, in the "Brand Campaign" campaign, how many impressions did the search term with the highest number of impressions generate? Hint Google Ads: In the month of September 2021, which advertiser / company had the highest impression share across the shopping campaings? Hint Google Ads: A single headline is included in the asset group of the "PMax: Smart Shopping" campaign. What is this headline? Hint Google Ads: In 2021, what was the CVR% for the keyword phrase match "stipstop" in the "Brand Campaign" campaign? (please provide the number value with comma and two decimal points) Hint Facebook Ads: In June 2021, how many impressions were generated by adsets with "rem" in their names? Hint Facebook Ads: In June 2021, on which age group did the "stipstop - dpa - pro" campaign spend the most money on? Hint Facebook Ads: Which event does the "stipstop - dpa - pro" campaign's only adset optimise for? Hint Facebook Ads: In June 2021, the "interest_shoppers" Ad set generated how many link clicks from male users? Hint Facebook Ads: How many lookalike audiences are created in the ad account? Hint Time is Up! Time's up
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