SH Training – FB by Markestic | May 10, 2021 Name Email - Please make sure you enter your own email address! Country Which is NOT an ad type on Facebook? Image ads Video ads Carousel ads Search ad In the account hierarchy which one of these is on the lowest level? Ad Campaign Ad set Campaign objective True or False? If the campaign is using a lifetime budget, the sytem can overspend the given budget by 20% TRUE FALSE What kind of audience is this? Facebook identifies the common qualities of the people in your source audience then, it delivers your ad to an audience of people who are similar to them Interest based audience Remarketing audience Lookalike audience Demographic audience There are 3 broader campaign objectives. Which is the odd-one-out? Awareness Retention Consideration Conversion Which one of these audiences is NOT a remarketing audience? Past visitors Cart abandoners Prospecting buyers Customer email lists How long is the Facebook attribution window? 1 day 7 days 28 days 90 days Which of these recommendations are useful for a good naming convention? Don’t use space in the naming Be consistent with the capitalization Include if it’s a REMarketing or PROspecting type of campaign All of the above are true Which metric tells you the number of people who saw your ads at least once? Reach Impressions Frequency Link clicks Maximum how many images/videos can be used in a Dynamic creative? 1 3 10 25 Which campaing objective encourages people to take a specific action on your business's site, such as having them add items to a cart, download your app, register for your site, or make a purchase? Awareness Conversion Messages Video views Where can I set my budget? Only on the campaign level Only on the ad set level On either campaign or ad set level On ad level What is the maximum age range that you can target? 13-65+ 18-60+ 10-70+ 21-65+ True or False? You can use a radius location targeting around a certain address. TRUE FALSE There are many components of an ad - which is NOT an ad element? Call to action button Comment Image Headline With a dynamic ad how many possible combinations can you get? 1 10 3750 6250 What does CPO stand for? Cost Per Order Calculated Percentage Option Campaign Period Objective Conversion Per Optimization What do you need to have in order to track purchases on your website? Facebook pixel Correct setup of measurement Conversion event All of the above How many cards can you include in a carousel ad? 1 5 10 20 Which ad can show multiple products from a feed/catalog? Dynamic Product Ads Message Ads Lead Ad Collection Ad Time's up
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