SH Training – GA Intermediate by Markestic | Apr 27, 2021 Name Email Country Which section contains the Source/Medium report? Audiences Acquisition Behavior Conversions What is the default session duration in Google Analytics? 1 min 60 min 30 min 1 day When viewing the chart area of a report, which option is NOT a valid time split to view the chart? Day Week Month Year What does it mean, when a dimension is blue and underlined when you hover over it? It can be clicked to further analyze the dimension It means it has negative effect on the statistics It will generate a new report It is a color coding for better visualization On most of the Analytics reports by default, how many metrics can be displayed on one chart area? 1 2 3 4 When using UTM parameters there are 3 required fields. Which one is NOT a required field? Term Source Campaign Medium You would like to see the source / medium next to the products in the Product performance report. What should you use? Secondary metrics Secondary term Secondary dimension Primary dimension You would like to check which pages and subpages were viewed most often. Which section can give you more info on it? Audiences Acquisition Behavior Conversions When you want to view what users are doing on your website at the moment, which reporting section should you choose? Conversion Audience Realtime Behavior Which audience type consists users who have a buying intent? Affinity In-market Other Custom intent What would you call a valuable action that you want a user to take on your website? Goal Conversion Transaction All of the above is true What does a high bounce rate indicate? The site is engaging The site is not engaging Users can easily navigate the site Even though the site is complex, users find what they are looking for Which report can give you more info on what the users are searching on your site? Site search Page search Site lookup Events Which metric should you look at when you want to see the total number of units (products) sold in all ecommerce transactions? Unique quantity Quantity Average quantity Average price What does 'ABC' reports stand for? Audience, Benchmark, Campaign Acquisition, Behavior, Conversion All traffic, Behavior, Checkout Acquisition, Brand, Country How do you calculate the Conversion rate? Cost/Transaction Revenue/Conversion Conversion/Session Cost/Session What does CPO stand for? Click per Order Cost per Order Campaign Performance Optimization Cross Platform Overview How do you calculate the Return on ad spend (ROAS)? Ad Spend/Transaction Revenue/Quantity Ad Spend/Click Revenue/Ad Spend From the following list which one is NOT a remarketing audience? Past buyers Email subscribers Similar audiences Cart abandoners These are all part of the Google Analytics account hierarchy (pyramid), except for one. Which one is the odd-one-out? Campaign View Property Account Time's up
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